The community that lives where this company is located is very crucial. The success or failure of this company is depended on the community goodwill. Rejection from the community can prove difficult for any company. There is no business that can grow in a unfriendly environment. You need to be in good terms with them at all times. Read more now and know methods that you can apply to form a bond with the community.
The first thing is you need to empower people in the community. You need to allocate a number of jobs to the locals. It will make them feel that they are part of the company. It installs a need to rake care of the company. They will aim at ensuring that the environment is conducive for you to work in. They become your informant which is advantageous to the business.
Sponsorships are great to win the community’s trust. This method will great more value to the community. The community can be given info on how to choose students who can learn through this program. The program can select the top students but needy and support them. Other activities that are not educational can be sponsored. Sporting events, community events like fundraising can be great ways to give back.
You can form collaborations with other companies can offer charity to this community. Marathons can be held where the money collected from the fees or buying of t-shirts goes to charity in the community. You can partner with the government or other organizations and build a health centre or drill a borehole that will provide them with water. Try and have regular projects in the community after a specific short period of time. It keeps making your impact fresh each time in their minds. The leaders your location are very significant and you must be close to them. Remember that people will listen and believe in what their leaders say. Get in touch with formal and also informal leaders.
In any environment communication is very vital. You must create a very good communication channel between you and the community. you can choose representatives in the community who will be communicating any concerns the company has to you.You can involve them by having public participation events on projects that will directly affect the company. Communication shows that you are empathetic to them.Make this connection in the early stages of your company.It portrays you as a caring entity from the beginning of the business. Doing this task later in the project may face a lot of rejection which can cost you in the long run.